Soft Drinks

I always look at economics of the business
A bird in the hand is worth 2 in the bush and the question is how sure are you there are 2 in the bush and how long you have to wait to get them out
1. How many birds are in the bush?
2. When you gonna get them out?
3. How sure are you?
If interest rates are 15% roughly you've got 2 birds out of bush in 5 years equal to bird in the hand but if interest rates are 3% and you can get 2 birds out in 20 years it still makes sense to give up the bird in the hand because it's all gets back to discounting an interest rate. Often you don't know not only how many birds in the bush but in the case of internet companies there were not any birds in the bush but they still take the bird that you give them from the hand
Loop through all the subindustries and try to understand how many birds are in the bush from the perspective of economics of the business

Revenue	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020
Display GDP grow per year to compare with Revenue Change
1. Fomento Económico Mexicano, S.A.B. de C.V FMX	4,727	5,447	5,078	6,751	8,424	9,934	11,707	13,516	12,147	15,090	13,705	14,554	18,383	19,705	1,211	311,589	399,507	439,932	469,744	506,711
2. Coca-Cola FEMSA, S.A.B. de C.V KOF	1,726	1,912	1,685	3,180	4,169	4,723	5,346	6,343	5,999	7,870	8,355	8,940	11,397	11,911	677	152,360	177,718	183,256	182,342	194,471
3. PepsiCo, Inc PEP	20,438	26,935	25,112	26,971	29,261	32,562	35,137	39,474	43,251	43,232	57,838	66,504	65,492	66,415	66,683	63,056	62,799	63,525	64,661	67,161
4. The Coca-Cola Company KO	20,458	20,092	19,564	21,044	21,962	23,104	24,088	28,857	31,944	30,990	35,119	46,542	48,017	46,854	45,998	44,294	41,863	35,410	31,856	37,266
5. Coca-Cola European Partners plc CCEP	14,750	15,700	16,889	17,330	18,158	18,706	19,804	20,936	21,807	21,645	6,714	8,284	8,062	8,212	8,264	6,329	9,133	11,062	11,518	12,017
6. Keurig Dr Pepper Inc KDP	84	96	100	117	137	162	225	342	500	803	1,3575,636	2,6515,903	3,8595,995	4,3585,997	4,7086,121	4,5206,282	4,3186,440	4,2696,690	7,442	11,120
7. Coca-Cola HBC AG CCHGY	1,946	3,125	4,026	5,061	5,689	5,487	7,090	9,436	9,716	9,378	9,014	8,892	9,289	9,472	7,878	6,892	6,219	6,522	6,657	7,026
8. Coca-Cola Consolidated, Inc COKE	995	1,023	1,247	1,211	1,256	1,380	1,431	1,436	1,464	1,443	1,515	1,561	1,614	1,641	1,746	2,306	3,156	4,324	4,625	4,827
9. Monster Beverage Corporation MNST	80	92	92	110	180	349	606	904	1,034	1,143	1,304	1,703	2,061	2,246	2,465	2,884	3,049	3,369	3,807	4,201
10. Primo Water Corporation PRMW									35	47	45	84	91	91	106	127	3,236	2,270	2,373	2,395
11. National Beverage Corp FIZZ	426	480	503	500	512	496	517	539	566	575	593	600	629	662	641	646	705	827	976	1,014	1,000
12. NewAge, Inc NBEV															1.04	2.42	25	52	52	254
13. Celsius Holdings, Inc CELH								1.65	2.59	5.87	8.31	8.54	7.68	10.61	14.61	17.22	23	36	53	75
14. Reed's, Inc REED						9.47	10.48	13.06	15.28	15.18	20	25	30	37	43	46	42	38	38	34
15. The Alkaline Water Company Inc WTER															0.55	3.7	7.09	12.76	19.81	32	41
16. Jones Soda Co JSDA				20	28	34	40	40	36	26	17.56	17.43	16.38	13.7	13.56	13.59	15.67	13.35	12.56	11.51
17. MOJO Organics, Inc MOJO													0	0.16	0.32	0.2	1.33	1.31	1.69	1.74
18. Long Blockchain Corp LBCC															1.74	1.9	4.56	4.43
19. Alkame Holdings, Inc ALKM													0	00.02	0.14	0.9	0.19
20. High Performance Beverages Company TBEV													0	0.06	0	0
21. Minerco, Inc MINE													0	0	2.4	2.45	0.62	0
22. DNA Brands, Inc DNAX										0.67	1.17	1.19	0.25	0.16			0	0	0

Revenue Growth	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020
Display GDP growth per year to compare with Revenue Change
1. Fomento Económico Mexicano, S.A.B. de C.V FMX	1.15	1.15	0.93	1.33	1.25	1.18	1.18	1.15	0.9	1.24	0.91	1.06	1.26	1.07	0.06	257.3	1.28	1.1	1.07	1.08
2. Coca-Cola FEMSA, S.A.B. de C.V KOF	1.11	1.11	0.88	1.89	1.31	1.13	1.13	1.19	0.95	1.31	1.06	1.07	1.27	1.05	0.06	225.02	1.17	1.03	1	1.07
3. PepsiCo, Inc PEP	1.32	1.32	0.93	1.07	1.08	1.11	1.08	1.12	1.1	1	1.34	1.15	0.98	1.01	1	0.95	1	1.01	1.02	1.04
4. The Coca-Cola Company KO	0.98	0.98	0.97	1.08	1.04	1.05	1.04	1.2	1.11	0.97	1.13	1.33	1.03	0.98	0.98	0.96	0.95	0.85	0.9	1.17
5. Coca-Cola European Partners plc CCEP	1.06	1.06	1.08	1.03	1.05	1.03	1.06	1.06	1.04	0.99	0.31	1.23	0.97	1.02	1.01	0.77	1.44	1.21	1.04	1.04
6. Keurig Dr Pepper Inc KDP	1.14	1.14	1.05	1.17	1.18	1.18	1.39	1.52	1.46	1.61	1.69	4.15	0.47	2.23	0.65	1.55	0.73	1.38	0.79	1.3	0.74	1.39	0.69	1.49	0.66	1.57	1.11	1.49
7. Coca-Cola HBC AG CCHGY	1.61	1.61	1.29	1.26	1.12	0.96	1.29	1.33	1.03	0.97	0.96	0.99	1.04	1.02	0.83	0.87	0.9	1.05	1.02	1.06
8. Coca-Cola Consolidated, Inc COKE	1.03	1.03	1.22	0.97	1.04	1.1	1.04	1	1.02	0.99	1.05	1.03	1.03	1.02	1.06	1.32	1.37	1.37	1.07	1.04
9. Monster Beverage Corporation MNST	1.16	1.16	1	1.2	1.63	1.93	1.74	1.49	1.14	1.11	1.14	1.31	1.21	1.09	1.1	1.17	1.06	1.1	1.13	1.1
10. Primo Water Corporation PRMW	1.36	1.36	0.95	1.88	1.09	1	1.17	1.19	25.49	0.7	1.05	1.01
11. National Beverage Corp FIZZ	1.13	1.13	1.05	1	1.02	0.97	1.04	1.04	1.05	1.02	1.03	1.01	1.05	1.05	0.97	1.01	1.09	1.17	1.18	1.04	0.99
12. NewAge, Inc NBEV	2.32	2.32	10.45	2.06	1	4.86
13. Celsius Holdings, Inc CELH	1.57	1.57	2.27	1.42	1.03	0.9	1.38	1.38	1.18	1.32	1.59	1.45	1.43
14. Reed's, Inc REED	1.11	1.11	1.25	1.17	0.99	1.34	1.23	1.2	1.24	1.16	1.06	0.92	0.89	1.01	0.89
15. The Alkaline Water Company Inc WTER	6.69	6.69	1.92	1.8	1.55	1.63	1.28
16. Jones Soda Co JSDA	1.37	1.37	1.24	1.16	1.01	0.9	0.72	0.67	0.99	0.94	0.84	0.99	1	1.15	0.85	0.94	0.92
17. MOJO Organics, Inc MOJO	INF	INF	2.04	0.61	6.73	0.99	1.28	1.03
18. Long Blockchain Corp LBCC	1.09	1.09	2.4	0.97
19. Alkame Holdings, Inc ALKM	NAN	NAN	INF	8.21	6.27	0.21
20. High Performance Beverages Company TBEV	INF	INF	0.03	0
21. Minerco, Inc MINE	NAN	NAN	INF	1.02	0.25	0
22. DNA Brands, Inc DNAX	1.75	1.75	1.02	0.21	0.63	0	NAN	NAN

Soft Drinks

Revenue

Revenue Growth